Counterfeit Protection for tea in Turkey

Making the right mark

 

BrandMax® OVD – Maximising brand authentication and visually enhancing packaging and commercial products

 

Packaging fulfils many roles. It helps to protect the product contained within from spoilage and damage. It’s also regarded as a strategic marketing tool to differentiate the product through a combination of graphics and vibrant colours from other competitive products. Packaging also provides brand owners and others with a ‘first line’ of defence against counterfeiting, malicious tampering and product piracy.

 

Wouldn’t it be nice if there were a product that not only visually enhanced the pack but also protected it against counterfeiting and other forms of duplicity? BrandMax® from Light Impressions International Ltd, a pioneer of optical anti-counterfeiting devices - is designed to do just that, efficiently and cost effectively.

 

BrandMax® represents a breakthrough in the development of high-resolution holographic devices. Completely software driven, new generation BrandMax® does not rely, like so many other OVD devices, on interpreting artwork from a client. Any type of customer authorised 2 or 3-dimensional digital files can be written by BrandMax® OVD with complete visual fidelity.

 

Because BrandMax® uses fast proprietary graphics algorithms, it can turn around optical devices in a fraction of the time of conventional methods. This makes it particularly suited to the fast moving pace of brand protection. The output resolution can exceed 4,000,000 diffractive pixels per square inch, and with the precision fabrication techniques, it can offer the kinetic colour effects normally reserved for protecting high-level security documents.

BrandMax® provides maximum brand authentication for commercial products and packaging at a fraction of the cost per unit than other technologies, for example, RFID.

	Counterfeit mobile phone batteries have caused serious injury to users. They catch fire when charging.

Knocking out the fakes

 

Original Nokia Battery Labelling Program Latest Step in Fight Against Unsafe, Counterfeit Batteries

Nokia has unveiled its latest initiative in the battle against unsafe, low-quality counterfeit batteries. In order for customers to be able to more easily identify original Nokia batteries from non-original batteries, Nokia has introduced an authentication system by adding hologram labels to all of its new batteries. The hologram label is seen as an important step in helping consumers ensure that they are using safe and high-quality original Nokia batteries.

"Consumer safety is our most important concern and we are taking even more aggressive measures to raise consumer awareness about the dangers of counterfeit batteries and poor quality third-party batteries," said Razvan Olosu, Vice President of Mobile Enhancements, Multimedia, Nokia. "With this new Nokia authentication program, we are directly attacking the
counterfeiters who manufacture potentially unsafe batteries. The hologram label enables consumers to identify that the battery they are using is indeed an original Nokia Battery."

The hologram label on Nokia batteries consists of a holographic image as well as an authentication code hidden under a scratch-off area on the label. Consumers can visually inspect the holographic image and identify detailed information on it to check whether their battery is an original Nokia Battery. The visual elements include the Nokia Connecting Hands symbol, Nokia Original Enhancements logo, and a series of dots around the Nokia Original Enhancements logo. Each element is visible depending on the viewing angle. In addition, users can verify, either online or via an SMS, the 20-digit authentication code hidden under the scratch-off area.

The implementation of the Nokia labelling program affects all new batteries in Nokia phone sales packages, Nokia battery sales packages, and packages of Nokia mobile enhancements. Sales of Nokia batteries bearing the hologram label have already begun, and they will enter markets gradually. Original Nokia batteries without hologram labels will remain on the market for some time. However, their performance does not differ from those sold with hologram labels.

In addition to the labelling program, Nokia will continue to work with law enforcement authorities to take strong legal measures, including criminal prosecutions, against companies or individuals that sell and distribute counterfeit Nokia products. Such products do not adhere to the stringent safety and quality standards of genuine Nokia products.

In the past, cases have emerged where non-original mobile phone batteries, including counterfeit Nokia batteries, have overheated, causing damage to both batteries and phones. In each and every reported case, the battery in question has been either a counterfeit or a poorly manufactured non-original battery. With the help of the hologram label, users are now able to more easily identify and authenticate their original Nokia batteries - which adhere to strict safety and quality measures - thus minimising the risk to their phones.

 

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses.