Laser created OVD's from Sherwood

New Technology

 

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Sherwood Technology introduces Digivu™OVD for overt protection of Brands

Sherwood Technology Ltd. announces the launch of its latest application from its DigiVU™ range of products, DigiVU™ OVD - an overt security feature for protecting brands. The ground breaking DigiVU™ chemistry is applied to metallic substrates and is activated by a laser source to form a hologram-type image.  DigiVU™ OVD enables manufacturers to communicate their brand identity cost-effectively and quickly, and keep it secure from counterfeiters. DigiVU™ is a colour change solution that provides sophisticated, high level features for the protection of documents, products, and brands.

Brand recognition is becoming more and more important in today’s industry. With tools that protect brands gaining in value, DigiVU™ OVD provides a safe and highly effective way of protecting brands against counterfeiting as well as introducing a new approach to brand recognition.

DigiVU™ OVD uses a combination of proprietary chemistry, a variable tuneable laser source and an individual control system to form a series of overt features on or within a product. High resolution images are produced by a variable digital imaging process which is only achievable using the unique DigiVU™ chemistry. The chemistry is either applied to the surface of the metallic substrate or can be added as a Masterbatch in a polymer coating over the metal, and is then activated by the laser. This results in an image which reflects light differently depending on the angle of the incident light – slipping between a positive and negative image.

With Polymer coated metals absolute image permanence and resistance to abrasion are guaranteed and therefore hold a distinct advantage over more traditional surface printing methods for brand protection/identification purposes. Once the metallic substrate is treated with DigiVU™ the image does not have to be activated until the very end of the production process, providing an extra layer of security not available with traditional holograms.

In addition to the ability to embed DigiVU™ in the substrate of a product or on the product’s surface, by using DigiVU™ OVD it is now possible to apply the image through any laminate packaging surrounding the product. The laser passes through the laminate without interfering with the material and activates the underlying chemistry to produce the image. This enables manufacturers to brand the product at the very end of the product line.

Andrew Jackson, Applications Marketing Manager of Sherwood, comments: “Brand protection is becoming increasingly important within the manufacturing industry and with DigiVU™ technology we are helping companies to cost-effectively protect their brands.”

InkSure Releases Dual Barcode Reader and Authenticator

TrackSure™ Enables Simultaneous Scanning, Authentication and Validation of Visible and Invisible Barcodes InkSure Technologies Inc., a leading provider of covert machine-readable security solutions for the prevention of counterfeiting, fraud and diversion, has announced the marketing release of TrackSure, a revolutionary handheld reader that performs barcode reading, authentication and validation against an on-board database with the single push of a button.

TrackSure can read all standard formats of linear barcodes, either visible or invisible, and compare the scanned ID to barcode information stored in the TrackSure database or a customer's centralized database. In addition, the multi-functional TrackSure operates as an authentication device to definitively authenticate barcodes printed with InkSure's SmartInk™ for secure track and trace applications. User-defined operating modes, including authentication only, barcode reading or a combination of both, allow TrackSure to identify and respond to a multitude of illicit activities on a "stand-alone" basis in the field.

"TrackSure represents a natural extension of our ability to design forensic-level authentication solutions into small, handheld readers," stated Elie Housman, Chief Executive Officer of InkSure Technologies Inc. "The new product combines the unmatched performance of our SignaSure™ authentication readers with the ability to read barcodes and the capacity to store over 600,000 bytes of information (e.g. 10,000 60-byte barcode entries). TrackSure enables companies to secure and track products offline, without having to be connected to a PC or centralized database. Investigators and field agents can retrieve on-the-spot detailed information from a scanned item, including product identification, product origin, and distribution area, and can determine immediately whether the barcode has been copied or tampered with."

"TrackSure allows us to extend our expertise involving covert, machine-readable technology ("CMRT") beyond our core application of anti-counterfeiting, to include protection against diversion and grey marketing activities," added Housman. "It offers our customers secure logistics while using available barcode technology, which will remain the most cost-effective method for electronic identification until RFID technology becomes suitable for mass implementation."

The International Chamber of Commerce estimates that 5% to 7% of world trade, valued at an estimated $350 billion annually, involves counterfeiting activities.  According to the Alliance for Grey Market and Counterfeit Abatement (AGMA), grey market activity in the Information Technology industry alone accounts for over $40 billion in revenue each year.

InkSure Technologies Inc., with its corporate headquarters in Ft. Lauderdale, Florida and its R&D center in Science Park, Rehovot, Israel, specialises in comprehensive, covert security solutions designed to protect high profile brands and documents of value from counterfeiting, fraud and diversion. The Company's sales and marketing activities target a number of market opportunities, including financial, pharmaceutical, branded products, transportation, and government/institutional, on a global scale.

 

Variable Data on Pharmaceutical Labels

Emission-Free On-Site Marking of Labels

The use of new technologies for subsequent (on-site) ‘printing’ of variable data or individual product information has been gaining increasing importance in the pharmaceutical industry. Similar to the automotive and cosmetics industry, pharmaceutical manufacturers are making laser systems their preferred choice for such requirements.

 

The first laser systems for on-site label marking are now in use since TTR systems are unable to achieve the high marking speeds required by modern high-speed label application systems. Schreiner MediPharm integrates the Colour Laser Film (CLF) principle into pharmaceutical labels intended for subsequent marking. For the pharmaceutical industry the CLF principle provides a major benefit: laser marking is performed inside the film in a zero-emission process. This means that markings are completely free from any dust. In addition a laminate protects the marked surface from mechanical or chemical influences.