Investigation is an important part of product protection strategy. There are a variety of choices available to Brand Owners to ensure that counterfeit products are identified quickly and taken off the market.

 

Many of the leading security investigation and risk management businesses offer these services on a global scale. Such services include investigation teams that can be tasked with researching specific ‘at risk’ locations such as street markets and rogue retailers as well as unofficial wholesale and distribution channels.

 

Other specialist services include web management tools and software that can be employed to search the web for instances of branded goods being sold or promoted at websites not belonging to the brand owner.

 

Investigation can also involve partnerships with other brand owners who group together with the intent of removing as many pirated products from the market as possible in one joint action.